Hi I'm Isabella, and at my core, I'm a strategist. I'm constantly curious and love understanding the why behind everything. Moments of endless questions quickly turn into epiphanies and insights. My innate curiosity was a major reason I chose to study psychology and advertising. 
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To me, psychology and advertising is all about understanding people and creating content that resonates. They're about creating something strategic because nothing in life ever has a one-size answer. So, the media we release shouldn't either. I want to be a part of work that people show to their friends and family because they found it creative, interesting, and most importantly, something worth mentioning. 

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As you can tell, my website is a bit different, and it all came from those endless questions I mentioned earlier. As a strategist, I wasn't too sure how to showcase my past experiences  as everyone had different needs. It hit me. Why not showcase who I am in various ways depending on who's looking? My very own pick-your-player website was born! I hope you find it fun, and if you want to know more, please reach out. 
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