top of page

PROBLEM

BAND-AID is such a well-known brand. How can we create a fresh, creative print ad that still captures its brand identity?

SOLUTION

Insight: When people are injured, they instinctively ask for a "BAND-AID," not just a bandage or adhesive.


Approach: Take advantage of the brand’s cultural dominance by focusing on how its name has become synonymous with the product itself
 

Result: Created a compelling print ad that highlights BAND-AID’s unique cultural presence, showcasing it as a brand that "sticks" in both function and everyday language.

bottom of page